Case Study Automotive Industry

An interior design company specializing in fit-out, renovation, and design & build services faced challenges with poor website structure, lack of keyword targeting, and stagnant search rankings. The primary goal was to establish higher rankings for commercial keywords in the Top 10, improve organic traffic, and enhance the company’s online presence as a trusted authority in the industry.

Through a strategic SEO approach, including website restructuring, optimized content creation, and topical authority building, significant improvements were achieved in both rankings and traffic.

168%

Increase in organic Search trafic

100%

Target keywords ranking

55%

Increase in the Conversation rate

Interior Design Company

Project Goals

  • Improve organic search visibility for high-intent commercial keywords.
  • Increase website traffic and lead generation.
  • Establish topical authority in the interior design and renovation industry.
  • Optimize service pages for better rankings and user experience.
  • Implement a structured content strategy to enhance engagement and conversions.

Problem Statement

  • Lack of structured service pages, affecting keyword distribution and rankings.
  • Poor keyword targeting, leading to low search visibility and minimal inquiries.
  • No significant growth in rankings or organic traffic over time.
  • Limited authority in the niche, making it difficult to compete with industry leaders.

Challenges


  • The website lacked a structured service page hierarchy, resulting in poor SEO performance.
  • No keyword strategy was in place to target high-intent searches.
  • Internal linking was weak, affecting authority distribution across pages.
  • The website had low initial visibility, with an average of only 5 clicks and 230 impressions per day.

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Strategy and Solution

To address these challenges, a comprehensive SEO strategy was implemented, focusing on technical fixes, content optimization, keyword research, and authority building.

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Results and Achievements

  • Organic traffic increased by 2,959% within 9 months
  • Clicks increased from 5 to 40 per day, a 700% improvement.
  • Impressions grew from 230 to 6,000 per day, marking a 2500% increase.
  • Initially, the website ranked for 40 keywords; it now ranks for 400+ keywords.
  • The number of Top 10 ranking keywords increased from 5 to over 50.
  • Achieved Top 10 rankings for high-intent commercial keywords.
  • Established stronger topical authority, improving search visibility.
  • Enhanced user engagement with a well-structured and optimized content approach.

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